letlive. frontman, Jason Aalon Butler, has created a brand dealing in quality goods called Gentlemen In Real Life (G.I.R.L.). The line is intended to breed a culture that, as Butler puts it, “…encourages uniqueness and nurtures the desire to do and be more. We believe that there is no such thing as the average man (or woman, for that matter). This is our mantra and you will find it as an accompaniment to all we do as a brand. The inevitable disparities that lie between all of us as people, are what grant us that particular uniqueness and a chance to be something special. Something more than average. If you possess the desire to excel and a belief in yourself, then Gentlemen In Real Life is your catalyst; offering products that are made with your same intentions. “
Currently, the line offers a high quality hair oil, a high quality beard oil, and a range of apparel. From the designs to the actual screen printing and embroidery of the shirts and knit caps, these are all truly handmade items created by Butler and his team.
For now, the Gentlemen In Real Life brand is exclusively available at live shows where letlive. will be appearing while on tour with Taking Back Sunday and The Menzingers (US dates only). In the future there will be online availability via the company website, as well as a retail component. Stay tuned for more info!